Humanizing Tech Through Story and Design
VITG set out to defy the norms of traditional IT branding—ditching the jargon-heavy, sterile feel in favor of something fresh, approachable, and human. The foundation began with a clear mission, vision, and visual identity that reflected their personality and values. Through thoughtful brand discovery and creative exercises, a distinct tone emerged—one that invited connection and authenticity. The website became a storytelling platform, designed not just to inform but to resonate.
Custom Visuals with Global Personality
Faced with limited photography, VITG embraced custom line illustrations that brought their site to life—featuring skylines and industry-specific scenes from both Washington, D.C., and India. These subtle touches honored the leadership’s cultural background while creating a flexible visual system for digital and print. Paired with dynamic animations and cohesive iconography, the result is a brand that stands out—thoughtful, professional, and unmistakably their own.
