Building a Brand for Baltimore’s Tech Future
UpSurge Baltimore approached us with a bold vision: to ignite a new kind of tech ecosystem rooted in inclusion and innovation. What began as a simple logo and landing page quickly evolved into a deep creative partnership. Through collaborative workshops, brand strategy, and storytelling, we helped define UpSurge’s “Equitech” identity—professional yet human, visionary yet grounded. From messaging to visuals, we shaped a brand that reflected the energy, diversity, and ambition of Baltimore’s startup community.
Designing with Purpose and Personality
To bring the brand to life, we leaned into the real stories and settings that make Baltimore unique—eschewing clichés for custom illustrations, vibrant photography, and inclusive language. The result was a dynamic visual identity that extended across digital platforms, print materials, pitch decks, and more. Today, UpSurge’s brand is not only recognized but embraced, helping drive momentum and build trust within the city’s innovation movement. It’s a project that reflects our belief: purposeful design can spark real change.
