Safie Specialty Foods wanted to overhaul their brand identity and packaging for wider distribution. As a 3rd generation family-owned business, we wanted to position the Safie brand to reflect hand-crafted, home-style family recipes that showcased high standards and old-world flavors while remaining accessible. As well as launching the new Safie website, we created a brand, packaging, messaging and design that is lively and appealing to chefs, caterers and the everyday shopper.